Codes and conventions of magazine websites

Mad Webpage

-          The mad magazine web-page holds the same theme as their magazine covers, a satirical and unconventional approach to entertainment magazines.

-          The backdrop of their heading is the magazine mascot who features on every cover, making the magazine as recognisable to anyone familiar with it as the web-page will be, though the repetition of the cartoon boy becomes clear soon enough .

-          The eye-catching and recognisable logos used in the background picture evaluate the topics the magazine covers immediately. The Marxist themes in the boys appearance in contrast with the magazine title overlapping it shows the magazines satire is confident and unapologetic in criticising current affairs.

-          The heading for the ‘issues, books, subscribe and latest stories’ overlaps the character as well as if to say the magazine front covers say a lot and here’s the brand behind it.

-          As you scroll down you immediately start seeing headlines for their most trending articles and magazines. There are posts on Notre Dam, the climate crisis and comical articles on the nature of capitalist societies.

-          There is also a deal listed directly below the ‘Mad’ mascot and logo for ‘get two free issues’, drawing the reader further in.